Le Tone of Voice désigne la perception que va renvoyer votre produit à son utilisateur, son caractère. Paraît-il sérieux, drôle ou encore “cool” ? Cela passe notamment par la formulation du contenu que l’utilisateur lit (sur votre site ou votre application) ou entend (dans le cas d’un Assistant vocal).Cet enjeu relève le plus souvent des équipes Produit. Via le travail du Product Designer ou plus récemment de l’UX Writer qui puise des insights sur le bon ton à adopter dans le cadre de la recherche utilisateur.Certains outils sont aujourd’hui capables de détecter le Tone of Voice d’un texte via du Machine Learning. Par exemple ils utilisent l’outil Tone Detector de Grammarly.Pour aller plus loin :
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